A STUDY ON CONSUMER SATISFACTION ABOUT THE FMCG PRODUCTS WITH SPECIAL REFERENCE TO JAMNAGAR CITY OF GUJARAT

A STUDY ON CONSUMER SATISFACTION ABOUT THE FMCG PRODUCTS WITH SPECIAL REFERENCE TO JAMNAGAR CITY OF GUJARAT


Shailesh Makwana Shailesh Makwana

Summary

Discover the dynamic landscape of India's FMCG industry through this comprehensive exploration of its growth, trends, and consumer behavior. The FMCG products, essential for daily use, touch the lives of every stratum of society. Uncover the intricate dynamics of demand, with price and income elasticity varying across products and consumers. As...More
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Publish Date : 22 Aug 2023


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Pages : 149

ISBN : 9789359101705

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