Discover the dynamic landscape of India's FMCG industry through this comprehensive exploration of its growth, trends, and consumer behavior. The FMCG products, essential for daily use, touch the lives of every stratum of society. Uncover the intricate dynamics of demand, with price and income elasticity varying across products and consumers. As...More
Discover the dynamic landscape of India's FMCG industry through this comprehensive exploration of its growth, trends, and consumer behavior. The FMCG products, essential for daily use, touch the lives of every stratum of society. Uncover the intricate dynamics of demand, with price and income elasticity varying across products and consumers. As the fourth-largest sector in India's rapidly developing economy, FMCG plays a pivotal role. This book not only provides a deep dive into the industry's overview but also sheds light on the consumer buying behavior of selected Indian FMCG products. Based on primary data collected from questionnaires, the researcher delves into various perspectives on evaluating the sector's performance, from financial analysis to welfare economics.
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A STUDY ON CONSUMER SATISFACTION ABOUT THE FMCG PRODUCTS WITH SPECIAL REFERENCE TO JAMNAGAR CITY OF GUJARAT
Shailesh Makwana
